Effects of recession on marketing Essay Example | Topics and Well Written Essays - 2250 words

Effects of recession on marketing - Essay ExampleDuring such(prenominal) times, people show choice to the basic products and eliminate the subsidiary products most of which they can survive without. This stifles the operation of some manufacturers who operate on such secondary products. Knowing the reduced spending, the companies become more articulating in their expenditures since the market does not promise the effective returns as always. They therefore plan their spending trying to convey as much of their product in the uncertain times. Companies therefore engage in unorthodox marketing strategies with the aim of improving their product visibility and perhaps sales. date the market is always compelled to use the basic products such as food products and clothing, the purchasing trend changes and becomes characterized by low rates of buy and purchase in smaller quantities. The trends worsens for some particularized products and services considered secondary by the markets. Such products include electronic and leisure services thereby hampering the productivity of the touristry sector. Leisure for example is a mode of relaxation in which people engage during specific times. Additionally, such leisure activities are costly and therefore enquire a lot of money. Most people therefore prefer to remain at home and spend three times with their families thereby saving on the additional and often unnecessary spending through the holidays. Additionally, recessions result in job losses thereby rendering the financial status of some families unpredictable. While they suffer shocks, they detest spending and therefore control their finances stringently often showing preference to the basic products. The reduced market activities require specific marketing strategies to ensure that products and services perform favorably enough to...While this did not change much, the company relies on a number of production features to increase its marketing process thereby incr easing its product visibility in the market at relatively lower costs. Among such is the diversification of its products among the different market segments (Bogomolova, 2011). The whacky drinks manufacturer produces an assortment of other products under different names thereby increasing its market base. Among its most common products are coca cola from where it borrows the name, queer and Fanta among other types of soft drinks and enriched waters. Besides the product diversification, the company sponsors a number of different sporting events through its different products thereby earning relevance and recognition among the lovers of such sports. Looking at the activities of the two giant companies one of which is an electronic manufacturer while the other is a beverage manufacturer, it becomes evident that recessions require effective counsel including reduced spending. The companies understand the essence of advertisement and therefore spend fortunes on increasing their produc t visibility. During recessions, even the big corporations control their spending showing preference to more productive venture. One of the budgets that such business revise is their advertising budgets. This therefore validates the creative advertisement mechanisms that some of such corporations employ like the sponsorship deals.